The Twins: A Landmark in Kowloon East
Introducing “The Twins”, a dynamic duo of twin towers nestled in the heart of
Kowloon East. Soaring above Kai Tak, the towering design reflects the area’s
youthful energy, diversity, and modernity. While each tower blossoms with its
unique charm, they bring together a rich variety of shopping, art, cultural
exploration and entertainment experiences, offering infinite inspiration for
everyday life like no other. This iconic project is backed by a substantial
investment exceeding HK$10 billion and aiming to include more than 700 stores.
“The Twins” stands as a vibrant landmark showcasing our brand philosophy, and is
poised to shape the future of Hong Kong's retail landscape.
Spaces Design And Amenities
Tower I is the home of the new SOGO, a Japanese department store that celebrates
the blend of tradition, elegance, and femininity. Upholding our "customer-first"
corporate philosophy, we will continue to provide an exceptional “one-stop
shopping” experience. It is set to feature approximately 120 beauty brands,
along with facial treatment rooms, a perfume area, and promotional event spaces.
This endeavor is sure to establish us as a comprehensive beauty hub in Kowloon
East, further enhancing SOGO's position in the Hong Kong beauty market.
Tower II aims to offer a dynamic retail experience, with a focus on lifestyle
retail, experiential elements, and a youthful, diverse shopping and dining
experience. Tower II unveils a unique and innovative character distinct from
Tower I, thereby creating a harmonious synergy. Both towers seamlessly integrate
artistic and natural elements, collaboratively nurturing a refined lifestyle for
all, and forging a new lifestyle and shopping landmark in Hong Kong.
Atriums of various sizes scatter around the building breathe new life into the space and also serve as vibrant hubs for diverse activities, performances, and promotions, enhancing the customer experience and increasing foot traffic within “The Twins”.
Architectural Excellence of The Twins
The architectural design of The Twins embodies global creativity and local
expertise. Our architects have contributed to a multitude of distinguished
projects worldwide, including flagship concept store designs for various
international brands, as well as hotels, resorts, and large-scale construction
ventures throughout Asia. Notable projects include the planning for the West
Kowloon Cultural District in Hong Kong, the design of the Art Park and Freespace
Theatre, the Hong Kong Convention and Exhibition Center, the Grand Hyatt Hong
Kong, the St. Regis Hong Kong, and the Grand Lisboa Hotel and Casino in Macau.
Their portfolio also boasts retail spaces for prestigious brands such as Louis
Vuitton, Moncler, Berluti, Dolce & Gabbana, and Versace.
contributing architectural firms is CURIOSITY INC., renowned for their design of
the globally-acclaimed 6-star shopping center, Ginza Six, nestled in Tokyo's
Ginza district. Another notable contributor, the design firm MOMENT INC., boasts
an impressive track record with a wealth of projects for the prestigious
Japanese department store, SEIBU IKEBUKURO, and the designer brand, ISSEY
The Green Commitment of The Twins
“The Twins” exemplifies a strong commitment to sustainability. It targeted a 30%
rate for recycling and reusing construction waste, and has harnessed renewable
energy sources on-site. As a result, "The Twins" has been awarded a "Provisional
Platinum Rating" under the BEAM Plus New Buildings from the Hong Kong Green
Building Council and aligned with eight categories under the United Nations
Sustainable Development Goals.
BEAM plus - Key design highlight
- Advanced construction method to achieve over 30% construction waste recycling.
- Substantial greenery to relief local environment.
- Renewal energy resource e.g. bio-diesel generator.
- High efficiency sanitary fitment selection to achieve water saving.
- High energy efficiency MEP equipment selection to achieve energy saving (e.g. chilled panel)
- Barrier free access facilities for disable persons in need.
- 100% EV charger installation, encouragement of electrical car usage.
- Improvement of indoor quality, enhancement of health, wellbeing, and productivity.